Dominate the local McKinney market with bespoke WordPress websites that don’t just look good—they actually work. Perfect for roofers, plumbers, remodelers, and HVAC services who mean business.
Get in Touch – Don’t Get Left Behind
Ready to boost your online presence like it’s been shot out of a cannon at the McKinney annual fireworks show? Great. Give us a call or shoot us an email. Let’s make something awesome together.
What We Offer
Custom WordPress Designs:
Forget those cookie-cutter themes. We create sites as unique as the McKinney Historic District—only more functional.
SEO That Actually Speaks Google:
If your website were a person, SEO from Click Wise Design would be its personal trainer, getting it into top shape and up those search engine results.
A Focus on Home Service Industries:
We understand the streets you work on—from Eldorado Parkway to Virginia Parkway. Roofers, plumbers, remodelers, HVAC pros—you’re our kind of people.
How We Tailor to McKinney
Expert Local Knowledge
We’re not just some fly-by-night web design firm. We know McKinney, its businesses, and its market. This local expertise translates into websites that truly resonate with your community and customer base.
Designed for Your Niche
Roofers, plumbers, remodelers, HVAC experts—whatever your home service niche, we’ve got the tailored design that knows how to speak directly to your customers, in language that Google understands too.
Unshakable Reliability
In the ever-evolving landscape of web technology, staying updated isn’t just an option; it’s a necessity. Our WordPress designs don’t just chase the latest trends—they integrate proven, stable technologies ensuring your site stands firm against the test of time and tech.
SEO Mastery
What’s a great website if no one sees it? Nothing. That’s why our in-depth SEO strategies are designed to boost your visibility and keep you on top of search engine results pages where you belong.
Some of Our Projects
Web Design FAQ
What is WordPress?
WordPress is a comprehensive and highly versatile content management system (CMS) that enables users to create and manage websites. Initially launched in 2003 as a simple platform for blogging, WordPress has evolved into a robust tool that powers a wide array of websites, from small personal blogs to large-scale corporate sites and everything in between. One of its key strengths is its user-friendly interface, which allows individuals with minimal technical skills to build professional-looking websites. Additionally, WordPress is open-source, meaning it is free to use and modify, a factor that has contributed to its widespread popularity and vibrant community of users and developers.
Beyond its accessibility, WordPress is celebrated for its extensibility through themes and plugins. Themes allow users to change the look and design of their websites with ease, providing vast options from basic aesthetics to complex layouts. Plugins, on the other hand, extend functionality, enabling users to add features such as contact forms, SEO tools, e-commerce capabilities, and much more. There are thousands of themes and plugins available, many of which are free, though premium options offer advanced features and dedicated support. This ecosystem of themes and plugins, supported by a global community, enables users to customize and enhance their websites to meet specific needs and functionality without needing deep coding knowledge.
Moreover, WordPress boasts a significant SEO advantage due to its well-structured and clean code, which makes it easier for search engines to index website content. The platform also offers various SEO plugins that help optimize visibility and manage critical elements like meta tags, keywords, and sitemaps. Additionally, WordPress is designed to be responsive, meaning websites built with it are mobile-friendly and adapt well to different screen sizes. This adaptability is crucial in today’s mobile-first world, where a significant portion of web traffic comes from mobile devices. All these features, combined with strong security measures and regular updates, make WordPress a formidable tool for creating and managing a wide variety of websites, making it a popular choice for individuals, businesses, and institutions around the world.
Why choose WordPress for my business website?
Choosing WordPress for your business website offers numerous advantages, particularly its flexibility and user-friendly interface. As an open-source platform, WordPress provides a cost-effective solution with a robust community supporting it. This community continuously develops and refines a wide array of themes and plugins, allowing users to customize their sites extensively to suit their business needs and aesthetic preferences. Whether you’re running a small local business or a larger corporation, WordPress is scalable to handle varying levels of traffic and complexity. Additionally, the platform is known for its strong SEO capabilities; it is designed to adhere to best practices for visibility and integrates seamlessly with tools like Google Analytics, aiding in effective digital marketing strategies.
From a technical perspective, WordPress is renowned for its ease of use, making it a great choice for business owners who may not have extensive technical expertise. The platform offers an intuitive dashboard from which you can manage content, update your site, and monitor performance without needing to know how to code. For businesses that require specific functionality or want to maintain a unique brand identity, WordPress’s extensive plugin ecosystem enables the addition of features ranging from e-commerce solutions like WooCommerce to security enhancements and performance optimizers. This means you can expand the functionality of your website as your business grows, without needing a complete overhaul or moving to a different platform.
Moreover, opting for WordPress can be particularly beneficial due to the availability of professional support and services. Many web development firms specialize in WordPress, offering customized themes, plugin development, and ongoing maintenance and security services. This ensures that you have access to expert advice and support, which can help prevent common pitfalls such as security vulnerabilities and poor user experience design. My company, Click Wise Design, leverages WordPress to create tailored solutions for home service businesses, ensuring that your site not only looks professional but also runs smoothly, with regular updates and backups as part of our comprehensive maintenance plan. This strategic approach to using WordPress can significantly enhance your online presence, driving more business through your digital doors.
What is on-page SEO and why is it important?
On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. It involves both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which deals with links and other external signals. On-page SEO includes strategies like optimizing title tags, content, internal links, and URLs. It also encompasses ensuring that the page is accessible and crawlable by search engine bots. By focusing on on-page elements, businesses can make their site more user-friendly and content-rich, which is crucial for holding the viewer’s interest and reducing bounce rates.
The importance of on-page SEO stems from its ability to impact the visibility of a website in search engine results pages (SERPs). When a website is optimized for relevant keywords and phrases, it is more likely to appear in search results for those terms, thereby increasing the chance of attracting visitors who are looking for specific information, products, or services. Additionally, on-page SEO helps search engines understand the content and purpose of a web page, as well as how it is relevant to the queries of searchers. This clarity aids in accurately ranking websites in SERPs, which is essential in a digital age where the majority of online experiences begin with a search engine.
Moreover, on-page SEO is crucial because it provides businesses with the opportunity to control the optimization factors that are within their direct reach. Unlike off-page SEO, which involves external signals like backlinks from other sites, on-page SEO depends solely on the website owner’s efforts in optimizing their site’s elements. This includes crafting high-quality content that engages and retains visitors, structuring data in a way that search engines can easily parse, and improving site speed and responsiveness. Such optimizations not only boost SERP rankings but also enhance the user experience, making it more likely that visitors will stay on the site, engage with content, and convert into customers or followers. In today’s competitive online landscape, on-page SEO is not just important; it’s a fundamental necessity for any website aiming to improve its online presence and achieve digital marketing success.
How long does it take to build a website?
The time it takes to build a website can vary significantly depending on a range of factors, but typically, a standard website might take about 3 to 4 weeks to complete from start to finish. This timeline is contingent on several key aspects, including the complexity of the design, the number of pages, and the functionality required. For instance, a simple website with a few pages for a small business could be up and running within this time frame, assuming all the content (like text and images) and design decisions are finalized promptly. The process involves initial consultations, design mock-ups, revisions, and finally, the development phase where the website is actually built and tested.
However, more complex sites featuring custom functionalities, such as e-commerce capabilities, integrated booking systems, or interactive user interfaces, can extend the development time considerably. In such cases, the planning and design stages can take longer as they involve more detailed wireframing and potentially multiple rounds of revisions to ensure that all the client’s requirements are accurately met. Additionally, these types of websites require rigorous testing to ensure that all features work seamlessly across different devices and browsers, which adds to the overall time required before the site can go live.
Moreover, the timeline can also be influenced by the client’s responsiveness and decision-making speed. Frequent changes to the scope of the project, delayed feedback, or extended decision-making periods can push back the launch date significantly. It’s crucial for both the web designer and the client to have clear communication and set realistic deadlines from the outset. Establishing a phased timeline with agreed milestones can help manage expectations and keep the project on track. Thus, while 3 to 4 weeks is a reasonable estimate for a straightforward website, the actual time to completion can vary widely based on these factors.
What do I need to provide for my website design?
When embarking on the design of a new website, several key elements are essential for your web designer to effectively represent your business online. Firstly, your company’s logo is crucial as it represents your brand’s identity. A high-resolution version of your logo in various formats (e.g., PNG, JPEG) ensures it can be used effectively across your site. Additionally, providing a comprehensive list of services you offer allows your designer to create detailed and informative service pages that cater specifically to your audience’s needs. It’s also beneficial to specify your preferred color scheme if you have one, as this will help maintain brand consistency across your digital presence. An introductory “About Us” paragraph is also vital, as it humanizes your brand and lets visitors quickly understand who you are and what values drive your business.
Moreover, including practical information such as your business phone number, email address, and operating hours on your website is non-negotiable. This information is fundamental to how potential customers interact with your business, enabling them to reach out with ease. Additionally, any relevant licenses or accreditations should be provided. These not only enhance your credibility but also reassure customers about the quality and reliability of your services. Depending on your industry, showcasing licenses can be a critical trust signal to potential clients, indicating professionalism and adherence to industry standards.
Lastly, high-quality images of your products, services, team, or operating premises can significantly boost the visual appeal of your site and engage users effectively. These visuals help to tell the story of your brand and create an emotional connection with site visitors. Furthermore, any additional information that sets your business apart, such as customer testimonials, awards, or unique selling points, can be a game-changer. This extra content helps to build a more compelling and persuasive narrative around your brand, which can be influential in converting visitors into customers. Providing comprehensive, well-organized content upfront will not only streamline the development process but also result in a more effective website that truly embodies your business ethos.
Do you offer website hosting and maintenance?
Yes, we certainly do offer both website hosting and maintenance services. Our comprehensive monthly service plan ensures that your website remains secure, up-to-date, and functioning optimally. This plan includes regular updates for themes, plugins, and security measures, which are crucial for safeguarding your site against new vulnerabilities and keeping it running smoothly. By consistently updating these components, we minimize risks and enhance your website’s performance, ensuring that it meets the latest standards and requirements.
Additionally, our service extends to robust cPanel Linux hosting, which is known for its reliability and flexibility. This hosting solution offers the performance and control necessary for managing your website’s needs effectively. We also include an SSL certificate with every website, enhancing security by encrypting data transmitted between your site and your visitors, which is vital for protecting sensitive information and building trust with your audience. Website monitoring is another integral part of our service, where we keep a vigilant eye on your site’s uptime and functionality, promptly addressing any issues that arise to prevent downtime and ensure a seamless user experience.
Moreover, we understand that your website needs may evolve over time, which is why our plan includes up to three text or image changes per month. This flexibility allows you to keep your content fresh and relevant without any additional hassle or expense. We also perform monthly backups, creating reliable copies of your website data regularly. These backups are crucial for data integrity and recovery, providing peace of mind by ensuring that your site can be quickly restored to a previous state in case of any major issues. With all these services combined, our hosting and maintenance plan offers a comprehensive solution to keep your website in top condition, driving its success and efficiency.
How much does a website cost?
The cost of a website can vary significantly based on a multitude of factors including the complexity of the design, the functionality required, and the level of customization. At Click Wise Design, we typically see website projects ranging in cost from $2,000 to $9,000 on average. This range accommodates a broad spectrum of needs from basic business websites to more intricate designs with advanced features. The starting point of $2,000 would generally cover a simple, clean website design using WordPress, including basic functionality such as a contact form, a blog, and a photo gallery. This is ideal for small businesses or individuals who need a professional online presence without complex integrations.
As the requirements become more sophisticated, the cost of a website increases. For instance, a website at the higher end of our price spectrum, around $9,000, would typically include custom graphic design, interactive elements, integration with external APIs, e-commerce capabilities, and more detailed SEO strategies. These types of websites are more suited to businesses that require detailed customization to either cater to large volumes of traffic or to offer complex services and interactions online. Every additional feature, from e-commerce functionality and membership portals to advanced booking systems, adds to the time and expertise required to deliver a high-quality product, which in turn influences the overall cost.
Moreover, it’s important to consider the ongoing costs associated with maintaining a website. At Click Wise Design, we offer a maintenance plan which includes updates to themes and plugins, security enhancements, hosting via cPanel Linux, SSL certificates, website monitoring, monthly backups, and up to three text or image updates per month. This maintenance ensures that your website remains secure, efficient, and up-to-date with the latest web technologies and trends. Investing in regular maintenance is crucial for the longevity and effectiveness of your website, helping to protect your initial investment and ensure your site continues to perform well against competitors and evolving online standards.
Do you design websites that are mobile-friendly?
Absolutely, ensuring that websites are mobile-friendly is a cornerstone of our design philosophy at Click Wise Design. In today’s digital landscape, a significant portion of internet traffic comes from mobile devices such as smartphones and tablets. Recognizing this, we prioritize responsive design in all our projects. This approach means that the websites we create automatically adjust their layout and functionality to match the screen size and orientation of the device being used. This adaptability not only enhances user experience but also improves SEO rankings, as search engines like Google favor mobile-friendly websites in their search results.
Moreover, our focus extends beyond mere responsiveness. We strive to ensure that mobile users receive an experience that is not only compatible but also optimized. This involves careful planning regarding navigation structures, button sizes, image resolutions, and loading speeds. For home service businesses, which constitute the majority of our clientele, this optimization is crucial. It ensures that potential customers can easily access services, contact information, and booking options, which significantly increases conversion rates. By integrating technologies like AMP (Accelerated Mobile Pages) and progressive web apps (PWAs), we further enhance the mobile experience, making it seamless and engaging.
Lastly, our commitment to mobile-friendly design is backed by thorough testing and updates. As part of our maintenance plan, we continuously monitor website performance across various devices and platforms to ensure optimal operation. We also implement monthly updates to themes and plugins, keeping the sites secure and functional. This proactive approach not only keeps the websites up to date but also ensures they evolve with changing technological trends and user expectations. By entrusting us with your web design needs, you’re not just getting a website; you’re ensuring it remains effective and forward-thinking in a mobile-centric world.
Can you help me with digital marketing?
Absolutely, I can help you with digital marketing, specifically focusing on our specialized local SEO services. Local SEO is essential for any business aiming to increase its visibility to potential customers in specific geographic areas. What we do is optimize your online presence to appear prominently in local search results, which are increasingly important as more people turn to search engines to find local businesses and services. This involves optimizing your website and its content for location-based keywords, improving your business’s local listings, and ensuring your name, address, and phone number (NAP) are consistent across all platforms. We also focus on garnering quality local backlinks and managing online reviews, which play a significant role in local search rankings.
In addition to the basics of local SEO, our approach includes a comprehensive analysis of your current digital footprint. We conduct thorough audits of your website and existing online marketing strategies to identify areas of improvement and leverage points. From there, we develop a tailored strategy that aligns with your specific business objectives. This strategy might include content creation that targets local issues or interests, optimizing your Google My Business profile, and engaging with local communities on social media platforms. These efforts help to not only boost your SEO but also enhance your overall brand presence and reputation within the community.
Finally, our ongoing support and monitoring ensure that your business remains a strong competitor in the digital space. SEO is not a one-time setup but an ongoing process that needs regular updates and adjustments to respond to changing search engine algorithms and competitive landscapes. We keep you updated with monthly reports that detail the performance of your strategy and our next steps to keep improving your rankings. By partnering with us for your digital marketing needs, particularly local SEO, you ensure that your business is not just listed but visible and attractive to your local target market, driving more foot traffic and online queries your way. This comprehensive approach ensures sustained growth and a significant return on your investment in digital marketing.
Can you redesign my existing website?
Absolutely, we can help with redesigning your existing website. The process begins by understanding the key issues you’re facing with the current design, such as usability challenges, outdated aesthetics, or perhaps it’s not performing well in terms of SEO or conversion rates. We’ll also discuss your goals for the redesign, whether it’s to increase engagement, improve navigation, enhance the content layout, or modernize the look to better reflect your brand identity. Once we’ve established a clear set of objectives, we’ll conduct a thorough analysis of the current site to identify areas for improvement and new features that could be beneficial.
From there, we will develop a strategic plan that outlines the design and functional enhancements we can implement. This plan will include a detailed timeline, project milestones, and a preview of design mockups so you can visualize the new site’s layout and aesthetics before the full development begins. We focus on creating responsive, user-friendly designs that adapt seamlessly across all devices, improving accessibility and user experience. It’s also crucial to consider the backend functionality improvements, such as faster load times, more intuitive user interfaces, and robust security measures, especially if you handle sensitive customer data.
Throughout the redesign process, we will keep you involved and updated with regular progress reports. Your feedback will be crucial at every step to ensure that the final product meets your expectations and business needs. Once the redesign is complete, we’ll perform comprehensive testing to ensure everything functions smoothly. If your business requires ongoing support, my company offers maintenance services that include regular updates and technical support to keep your site running optimally. This way, you can focus more on your business and less on the technical aspects of managing a website.
Why choose Click Wise Design?
Choosing Click Wise Design for your web design needs, especially if you’re in the home services sector, can transform your online presence into a powerful tool for attracting customers and growing your business. At Click Wise Design, we specialize in WordPress, the most popular content management system globally, which is renowned for its flexibility, robust features, and user-friendly interface. This specialization means we’re not just generalists; we understand the intricacies of WordPress and tailor our designs to leverage its full potential. Our focus on home service businesses allows us to offer solutions that are particularly effective in your industry. We design websites that not only look professional but also incorporate the functionalities that are most important to your sector, such as service booking systems, customer testimonials, and detailed service pages.
Beyond just designing your website, Click Wise Design provides a comprehensive maintenance plan that ensures your website remains up-to-date, secure, and performing optimally. This includes regular updates to themes and plugins, which are crucial for maintaining security and compatibility with new technologies. We also manage cPanel Linux hosting and SSL certificates, both essential for ensuring your website runs smoothly and securely. Our service extends to include regular website monitoring, which helps in preemptively identifying and resolving any issues that could affect your site’s performance or security. Moreover, we understand that your website needs might change over time; hence, we include the flexibility of three text and image changes per month, allowing your site to evolve with your business. Additionally, with our monthly backups, we ensure that your digital investment is protected against data loss.
What sets Click Wise Design apart is our commitment to creating a website that not only meets today’s needs but also anticipates tomorrow’s challenges. Our team stays ahead of the curve, continuously updating our skills and technologies to ensure we are providing the best possible service. This proactive approach to web design and maintenance means that partnering with us is more than just having a service provider; it’s having a partner who is invested in your business’s success. We not only strive to meet your expectations but aim to exceed them, providing a seamless, engaging, and beneficial service. Whether you are looking to establish a new online presence or enhance an existing one, Click Wise Design is your reliable partner in navigating the digital landscape, ensuring your website is a powerful component of your business strategy.